Competition
| Competing Interests |
| It's not just your own product or service which determines the success of your small business - what your competitors offer is just as important if you are trying to establish a profitable company. |
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| “Outcompeting” The Competition |
Find out what competitors say about themselves Know what others say about your competitors – and about you Take control of the game |
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| Sketching Out the Competitive Landscape |
Identify your competitors Be a customer Talk to your competitor’s customers Use the internet Attend industry conferences and trade shows Be aware of the potential for new competition Assess the competition’s goals Check public filings |
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